From the course: Program Management Foundations (2019)

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Program communications

Program communications

From the course: Program Management Foundations (2019)

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Program communications

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- No matter how important your program is, people don't automatically just dive in and get it done. It takes time, and sometimes persuasion to help them become excited and engaged. As the program manager, you will need to develop a process that ensures appropriate stakeholder engagement and communication at all times. Now remember, stakeholder engagement and communication is a continuous activity that starts when the program starts, and may well continue after the program has closed. Let's take a quick look at the stakeholder engagement cycle. First, during the Definition phase, create a stakeholder engagement strategy that sets out how the program will manage and communicate with its stakeholders. This strategy may reflect a corporate approach. But it needs to include the policies and procedures that should be followed for your particular program. Then, identify your stakeholders. Brainstorm a list, talk to other stakeholders. Create stakeholder mind maps, or hold a stakeholder…

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