From the course: Advertising Foundations
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Production and digital development partners
From the course: Advertising Foundations
Production and digital development partners
- It's been said many times that you get what you pay for, and in the case of production and distribution services, that truism is very accurate. In this video, I'm going to cover the importance of production. When it makes sense to work with full service providers, and when it makes sense to go direct to specialists. Now, the list of specialists involved in marketing and advertising production is as long as your arm. From sound engineers on a video shoot to user experience experts for your website to a photographer for your product photos. So, instead of listing them, let's consider an example. Think of Apple in the way that they unveil their new products. I say unveil instead of launch because these are truly theatrical events where multilanguage websites go live, products are in stores all over the world to demo, ads are launched in multiple countries, and millions of emails are sent out to customers, all within minutes of…
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