Your product is great, but is it creating a positive experience for your customer? In this video, learn how to design the sale experience for your customer.
- [Narrator] Blink the number two, … to thrive in the modern world, … businesses need to shift their focus … from product features to customer experience. … If you need to take your company out of the dark ages … and into the modern digital world, … there are several major shifts that need to take place. … One of the most important ones … is to shift your focus away from products, … as we've traditionally understood them … and toward the ongoing journey of the customer experience. … Let's say you make cameras. … Traditionally camera makers may have spent … the majority of their time and effort … thinking of new features they could put on the camera … in order to make it stand out in the marketplace. … But today that is just one step to consider. … A customer's experience begins with exploring … and looking for the type of camera that suits them best. … So it's important to know … what your customer is searching for, … including the types of cameras they're after … and the kind of reviews they're looking at. …
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