From the course: Reinventing the Product (Blinkist Summary)
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Product features to customer experience
From the course: Reinventing the Product (Blinkist Summary)
Product features to customer experience
- [Narrator] Blink the number two, to thrive in the modern world, businesses need to shift their focus from product features to customer experience. If you need to take your company out of the dark ages and into the modern digital world, there are several major shifts that need to take place. One of the most important ones is to shift your focus away from products, as we've traditionally understood them and toward the ongoing journey of the customer experience. Let's say you make cameras. Traditionally camera makers may have spent the majority of their time and effort thinking of new features they could put on the camera in order to make it stand out in the marketplace. But today that is just one step to consider. A customer's experience begins with exploring and looking for the type of camera that suits them best. So it's important to know what your customer is searching for, including the types of cameras they're after…
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