From the course: Advertising Foundations
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Producing an ad
- If there is one thing that the digital revolution has helped, it's bringing down the cost of producing beautiful advertising, in a fraction of the time that it used to take. I want to share with you a few different ways for small businesses to create high-quality advertising, without the high-priced agencies that usually come with it. Not that there's anything wrong with high-priced agencies. For the right companies at the right time, they can truly accelerate your business. But, if you're being judicious with your budgets, you're better off investing in the ideas of what you're going to show, the creative, and where you're going to show it, the media, and investing less in high-priced production. If you're starting from scratch and need foundational design elements, like a logo, an overall brand identity, there's companies like 99designs where you can crowdsource your design at very low cost, or Visual.ly, that have a…
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