From the course: Crafting Problem and Solution Statements
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Problem statements
From the course: Crafting Problem and Solution Statements
Problem statements
- What is a problem statement? Well, a problem statement really just is very simple. It articulates what the customer's problem is, or what need you're trying to fulfill with a customer, or the pain point of the customer. Notice the common word across all of that is you've got to come from the customer perspective. I've read problem statements that start to try to solve industry problems or countries or city problems or what have you. You've got to focus on the customer. If you focus on the customer, you're going to get a really good problem statement. Let me give you an example, HelloFresh. I absolutely love HelloFresh. This is one of my favorite companies because they deliver food, it's a food delivery service, they deliver food with all the ingredients, everything that I need in order to cook delicious meals in 30 minutes or less, which I love. Let me tell you what company says. They say, "Delicious, pre-measured…
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