From the course: The 45-Minute Business Plan
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Pricing information and goals
From the course: The 45-Minute Business Plan
Pricing information and goals
- Number four: Pricing Information. First and foremost, list the price point for the product or service. For example, maybe it costs $5 per unit, or $5 per month. Now talk about the current market price for competing products and services. How did you decide on that price point? Do you anticipate regular price increases? Summarize this section with a value statement. For example, XYZ sales for $5 each is 10% less expensive than the closest competitor, and XYZ is a superior product or service. Number five: Goals. Keeping with the theme of short bullet points of information, use this section to showcase the high-level goals of your business and its partners. For example, you might list things like achieve $10,000 in monthly revenue by a certain date, or maintain a 4.8 star customer satisfaction rating, or achieve profitability within one year of launch. These are just examples, but you can see that we are really wanting…
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