From the course: Practical Creativity for Everyone

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Presenting your ideas effectively

Presenting your ideas effectively

From the course: Practical Creativity for Everyone

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Presenting your ideas effectively

- So let's imagine you've got some amazing ideas. Hopefully that doesn't take too much imagination. You've put a huge amount of effort into research and thinking, imagining, judging, developing, and polishing them. All you have to do now is get the buy in of the decision makers. Everything rests on their response. So, are you just going to wing it and hope for the best? Of course not. You want to give your ideas the best chance of success. So here are some pointers on how you can do that. First of all, know your audience. That involves more than just knowing the names of the people you're going to be presenting to. You need to know who holds the power, who's going to be making the final decision, and what their motivations are. Understand what could turn them off and work out how your idea could make them look good. Sometimes the decision maker isn't even in the room. In that case you need to focus on giving the…

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