From the course: Flip the Script: A Toolkit for Sellers and Negotiators (Blinkist Summary)
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Presenting ideas to your buyer
From the course: Flip the Script: A Toolkit for Sellers and Negotiators (Blinkist Summary)
Presenting ideas to your buyer
- [Female Announcer] You've just listened to our blinks to "Flip the Script" by Oren Klaff. - [Instructor] The key message is that sales isn't just about goods and services. Sooner or later, we all have to sell ideas, projects, or even points of view. By flipping the script, controlling the conversation and establishing your credibility, you can present your ideas in a way that buyers perceive as natural and even inevitable. (jaunty music) - [Male Announcer] This content was brought to you by Blinkist.
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