From the course: Crisis Communication
Prepare for crisis communication
- When was the last time something embarrassing or horrible happened at your organization? Maybe your company accidentally sent out an inappropriate Tweet or a customer was injured by your product, or a news story sent your entire industry into a tailspin. These are disruptions in the usual way of doing business and that represents a crisis. In this course, I want to share with you the fundamentals of crisis communication. I'll help you understand how to notify your audiences and how to assemble a core crisis communication team. I'll teach you how to craft statements. I'll also share how to perform a post-crisis evaluation so that you're better prepared for the next time. I hope you never experience a crisis, but when you do, crisis communication may be one of the most helpful courses you'll ever take.
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.