A strategy that's good in theory isn't much help in the real world. In this video, learn how to realistically understand your assets, your allies, and the external constraints you face to have your strategic thinking be meaningful.
- A strategy that's good in theory … isn't much help in the real world. … You want your strategic thinking to be relevant and useful … and actually something you can use. … That means you can't just figure out … what would work best in an ideal world. … You need to apply your strategy … to this world that we live in. … Here's how to do it. … First, take some time to map out your assets and allies. … What skills or knowledge or experience do you possess … that can help you? … If your big focus is expansion … into the Latin American market, … speaking Spanish is going to be a huge help … along with the rotation you did in the Buenos Aires office, … and perhaps your knowledge of social media … if that's going to be a key component … of the corporate strategy there. … And what relationships, which allies, can you tap? … Maybe it's your boss … who knows you want to take a leading role in the expansion … and is willing to put you forward. … Maybe it's the head of communications … who knows how skilled you are with social media …
- Embracing the strategic mindset
- Making time
- Learning from the past
- Getting details right
- Strategic thinking with a team
- Measuring success