From the course: Selling into Industries: Manufacturing
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Positioning your sale as customer-focused
From the course: Selling into Industries: Manufacturing
Positioning your sale as customer-focused
- Manufacturing sales is a long game, especially in today's economy. In a world where you can no longer compete on product or price, all that is left is your customer's experience. There is nothing you sell as a manufacturing sales rep that your competitor can't sell or won't sell, and there is only so much you can do to cut your price. So with those options off the table, it's really your smartest move to become a customer-focused and customer-driven organization. This is one of the most important things to understand in manufacturing sales. It is also one of the most challenging for sales reps to control. Ensuring you are customer-focused and driven as an organization requires more than your own commitment. To be customer-driven takes the engagement of everyone on your team who is involved with or even remotely touches the customer experience. For example, once you close a deal, your customer's experience is dependent upon how quickly the fulfillment department handles things. Or if…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.