From the course: Creating a Communications Strategy
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Plan for the resources you need to implement your strategy
From the course: Creating a Communications Strategy
Plan for the resources you need to implement your strategy
- The format and placement of your communications are a critical element to getting your audience's attention. This means folding creativity into your communication strategy. Particularly, in our 24 hour news cycle, social media driven world, it's essential that your communications stand out, are shareable, quotable, and likable. To ensure that your messages stand out, it's important to think proactively about the resources you'll need to implement your strategy as you're developing it. As you plan your message strategy, you will begin to think about the format that makes the most sense for that message. Let's say for example, you want to communicate an update on the company's yearly strategy to employees. This can be complex, heavy information, and written form may not be ideal for this type of communication. You may decide in this case that a video from the CEO or one of your executives is better. Resource planning is…
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