From the course: Creating a Program Strategy
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Plan communication of the vision
From the course: Creating a Program Strategy
Plan communication of the vision
- Once the vision statement is written the next thing to consider is how to use it in your communications. The key is that it should be repeated and promoted at every turn and it should form the basis of all communications messages. Every workshop, presentation, or communication that's delivered should start with the vision. The objective is that if all stakeholders hear it repeated often enough they'll be able to relate to it, understand it, and commit to achieving it. The program sponsor as the figurehead of the program needs to consistently repeat the vision at every available opportunity. The program manager is responsible for putting together the communications and ensuring it reaches the right stakeholders at the right time. And the business change managers will be responsible for communicating the vision within their business units. This helps everyone focus on where we want to be and how desirable the future is and will significantly reduce resistance. Then when the projects…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.