From the course: Advertising Foundations
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Placing an ad
- To put advertising media into context, globally, it's a $600 billion business. In the U.S. alone, $60 billion are spent every year trying to get people's attention. Some of the biggest names in the world became that by investing billions into their brands and messages. So how does a smaller business or a business without a multi-million dollar checkbook compete? The short answer is, they don't. The longer answer is that they figure out where their customers are and how to get a message to them in the most cost-effective, time-efficient way possible. In this video, I want to help you understand what that means, considering the current media landscape, relative costs, and how to do it yourself. First, the current media landscape, from the time I record this video to the time you watch it, will have changed. The rate of change is so fast, that things that were unimaginable five years ago are now standard. 20 years…
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