From the course: Presentation Tips for Pitching to Investors
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Pitching your why
From the course: Presentation Tips for Pitching to Investors
Pitching your why
- You're now entering what is one of the most important parts of your pitch, the why to your business and your idea. The reason explaining your why is so important is because this is where you can evoke emotions that are aimed to persuade and convince. How do you do that? By telling the reason why you're on this journey. What real problem are you trying to solve? One of the best ways to do this is through storytelling. Storytelling is what hooks the audience in and builds a connection. It's also how you can express your emotions. In our previous videos about introducing your team, your business and your product, we talked about how all those elements are really important to having the investor understand the structure of your company, but once all that is noted, what'll convince them of your dedication is understanding your why. The why is meant to show investors that when things get tough, business isn't going the…
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