When pitching multiple reporters the same story, you risk looking unprofessional. In this video, learn how to be able to pitch reporters more effectively.
- I once had a colleague tell me her strategy … for making sure a specific publication saw her pitch. … She was going to send the exact same pitch … to every single reporter in the newsroom … regardless of their beat, because as she put it, … "This means somebody has to open it and give me an answer." … Yikes. … You might think that you're casting a wide net … by pitching the same story to a handful of media … at the same publication, but guess what? … They know and they talk. … And sometimes they're all sitting next to each other. … It makes you look lazy. … So I want you to avoid the mistake … of pitching multiple reporters … at the same publication at the same time. … If your story is specific to a certain beat, … send it to that reporter. … They are the one that will cover it anyway, … so you might as well not irritate the entire newsroom … and focus on building a relationship … with just that one person. … Now, if you are pitching a story that might be relevant … to several reporters and they all have the same beat, …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords