From the course: Consulting Professional Weekly Tips

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Pick partners carefully

Pick partners carefully

From the course: Consulting Professional Weekly Tips

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Pick partners carefully

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- Partnering with other firms is a great way to build your firm's capabilities without developing those capabilities yourself. If you pick great partners, you can deliver a broader suite of offerings to your clients. I run a leadership development training firm. I don't go out and write all the content myself. I found some great instructors who are wonderful partners. They bring their content to my firm, and we collectively deliver that content to a broad base of clients. Now, partnerships can cut the other way, too. A bad partner that doesn't do great work or doesn't work well with your clients will reflect poorly on your firm and hurt your brand. I had one situation where I was evaluating a partner. He and I didn't see eye to eye on the best way to serve clients. I did not pursue that relationship any further. Look for partners with complementary products and services. Make sure you minimize your competitive overlap with their services. Where there is overlap, clarify for both of…

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