From the course: Guy Kawasaki on How to Rock Social Media

Pick a good screen name

From the course: Guy Kawasaki on How to Rock Social Media

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Pick a good screen name

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- My first piece of advice, based on like a duh-ism, but you really need to have a screen name. So let's talk about what makes a good screen name. A good screen name, first of all, is logical. That, you know, my name is Guy Kawasaki, and the easiest, simplest one is guykawasaki. It's not gkawasaki, it's not guytkawasaki. It's the most logical, simple one. You also want to screen name that's neutral. What if social media were around 20 years ago when I worked for Apple and what if I got a screen name like, you know, guythemaclover? Well, the problem with that is, you know, someday, maybe, I might not love a Macintosh or someday Macintosh would have been gone or who knows what would've happened. So, get a nice neutral name. You know, again, guykawasaki. Next thing is think for the really long term. That if you start using a name that is trendy and hot and describes you, you know, blondsurferguy21. What happens when you're bald? I mean, lots of things can happen in the long run. So, this screen name is ideally going to stick with you for a very long time. So, the simplest, shortest path, the most logical path. In my case, it's simply guykawasaki.

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