Personas

- Do you really know what it's like … to walk in someone else's shoes? … Sometimes it's hard to switch gears … and imagine what it would be like to be the other person. … Personas are a technique that agile BAs use … to help the team empathize … and align the solution to user needs. … Personas are fictional characters or archetypes … used to represent typical users of a solution. … Chris, our agile BA, describes personas to the team … as if they're real users. … Chris gives each persona a name … and other attributes like a job title, … background information, their age, interests, … skill levels, preferences, and other relevant attributes. … Some things Chris thinks about and uses … when creating personas and discussing them with the team, … well, first he uses a long or short template. … He has to choose which to use … and a short template is a quick one page view. … A long template goes into much more detail. … Second, the persona name and image, … yes, seriously, add an image of this user archetype. …