From the course: Advanced Business Development: Communication and Negotiation
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Personalize your pitch deck
From the course: Advanced Business Development: Communication and Negotiation
Personalize your pitch deck
- Lisa and I met with the marketing company we were considering hiring. We had had a few exploratory conversations, talked about our goals, and now it was time for them to pitch us on their offering. And this company did a great job, and being the sales nerds we are after the call we dissected exactly what made their pitch more engaging than the tons of other pitches we hear. And it came down to personalization. They had screenshots of our website, graphs of our analytics, and language unique to our messaging. You might be sitting here thinking, okay, that's nice, but I don't have the time to make that kind of deck. I have a number to hit. The good news is you can make your pitch deck seem hyper personal in just five minutes and it doesn't require a slide-by-slide makeover, not even close. Have you ever heard of the serial positioning effect? It means that people remember the first thing you said and the last thing you said. And they tend to forget that stuff in the middle. So when…
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