From the course: Creating a Communications Strategy
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Personalize your communications strategy
From the course: Creating a Communications Strategy
Personalize your communications strategy
- Audience centricity of your communication strategy is the single most important element of your strategy. Audience centricity means that all components of your strategy deeply integrate information about who your audience is and what they need from you. Ultimately, your strategy should focus on how you can give your audience what they need. Remember that an audience-centric communication strategy sits at the intersection of your goals and objectives and what your audience needs. So, how can you ensure that your target audience is at the core of your strategy? It starts with really making sure you know who you're talking to. Take the time time to think about who you want to reach and what similarities and differences exist in that group. This process will allow you to further stratify your audience into more targeted subsegments. Let's say, for example you want to reach the ever popular segment of millennials, you have to…
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