From the course: Artificial Intelligence for Marketing
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Personalization with AI
From the course: Artificial Intelligence for Marketing
Personalization with AI
- In 1993, Don Peppers and Martha Rogers wrote a book called "The One to One Future". They only mention the internet in passing, because it was only 1993, but they laid out the concept of using computers to communicate with individuals at scale. The concept was to treat each person as a unique individual even though you're dealing with thousands of people at the same time. The idea is straightforward. When somebody shows up on your website, you show them whatever pictures and text might be the most useful or persuasive in order to create a fabulous personalized customer experience. Everybody wants to be treated as an individual. Everybody wants to be recognized and remembered and have their specific needs kept in mind. It's why we like going back to the same restaurant. "Would you like the usual madam?" "Why yes, I would, thank you." I want to show you how machine learning can help your company get better at personalization. You'll be able to convert more prospects into customers…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.