From the course: The 22 Immutable Laws of Branding (Blinkist Summary)
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Perception is everything
From the course: The 22 Immutable Laws of Branding (Blinkist Summary)
Perception is everything
- [Narrator] You've just heard our blinks to "The 22 Immutable Laws of Branding," by Al and Laura Ries. The key message of this book is that the most successful brands understand that beauty really is in the eye of the beholder. Perception is everything. So if you want to create a brand that stands out in a crowd and makes a lasting impression, you have to develop a clear and concise message that separates you from your competitors. Good branding narrows the focus, maintains consistency, and identifies what makes a brand unique. So how can you apply the concepts of these blinks to your own life? Why not use color to stand out? Color is a great way of setting yourself apart because it lets you tap into common symbolic associations. So, if you're in the health food market, green might be a good choice because of its connection with nature. If luxury products are your thing, you might want to go for a purple, a color…
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