Stereotypes and assumptions affect our perceptions of others and make it difficult to be objective when working with individuals we may not be as familiar with. Diversity and recruiting expert Stacey Gordon walks through ways to question assumptions and operate with facts.
- The University of North Carolina…Executive Development Program…defines perception bias as the tendency…to form stereotypes and assumptions…about certain groups that makes it difficult…to make an objective judgment…about individual members of those groups.…Meaning, if we have had the experience,…that our neighbor's child, who is a Boy Scout,…is a kind and generous child,…who is always polite and helpful,…when you meet another child who is also a Boy Scout,…you might have a difficult time…seeing any of his negative traits.…
There's a reason being a Boy Scout is now synonymous…with being a good person.…And we apply the same logic to people we work with.…According to a study led by researcher Moss-Racusin,…and published in the proceedings…in the National Academy of Sciences,…there is an assumption that men are better suited…to science and technology-related projects than women.…So how does this affect women?…As an example: when hiring for a web engineer,…an SEO analyst, or a data scientist,…if eight out of 10 candidates are male,…
- Recognize when unconscious bias occurs and why it's important to understand.
- Explore how unconscious bias is relevant in the business worlds.
- Identify three strategies to counteract potential unconscious bias.
- Define confirmation bias.
- Review the meaning of the Halo Effect.
- Explore the effects groupthink can have in a professional setting.