From the course: Getting PR Placements

Pay attention to trends

From the course: Getting PR Placements

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Pay attention to trends

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- One of the greatest ways to get coverage as an expert is to look at the calendar, see what's going on, see what events and holidays are coming up that you could create some kind of content around. For instance, January is New Year, New You. It's a great time to come up with stuff about losing weight, staying in shape, keeping those New Year's resolutions going. February is American Heart Health Month. June is Brain Health Awareness. You can Google a list of calendar holidays. You might find a Popsicle Day, even a Hamburger Day. These are fun things that you could possibly create content around. We talked about using your expert angle to get coverage. So, if you have an expertise that's aligned with something that someone's writing about, it's an easy way for you to get coverage. They can mention a book or something that you're working on because you can say, "Nicole Dunn, author of such and such book," and then get your tip in there. You always want to give yourself some kind of a plug if you can. We've talked a little bit about that. Become that unique expert so that you can give secrets and tell people how to do it better. Keep people talking about you. Look for trends, be fun, and be different. What makes you stand out? Step four also talks about creating your headline and your title for your pitch. It's very important. There's a whole section later where we can talk about headline do's and don'ts. I really want you to go into the documents, and I want you to print it out and look at it. I want you to start looking online at headlines. Take some notes. Look at some of the headlines people have come up with in regard to topics you are writing about. You want to be able to come up with something that will say, "Read me, open me," because it's all about the email. People will say they don't like phone calls, but every once in a while, I like to jump on the phone. I like to hear the person, I like to talk to them, but they usually don't have a lot of time. So really dive into your headline do's and don'ts. Sensational headlines work good, but don't oversell things. Don't over-promise and over-deliver in your headline. So, go through that list. It's very helpful, and you can always look to current trends or news items to see what's going on in the media to create your own headline. I go to Google. Google is my best friend, and I use Google left and right to create pitches, to stimulate my brain for ideas. You can look at newsworthy angles. You can start getting a buzz for yourself. This is step four.

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