Overview of how businesses generate value

(uplifting music) - Hello and welcome to the Business Fundamentals Self Study Training Course here on LinkedIn Learning. My name is Rick Adams, and I'm the Senior Consultant at PracticalCSM.com, and I will be your instructor for this course. We're delighted you've decided to undertake this short training program, and before we begin with the training content itself, let me explain how it works and what is covered. It is critical for Customer Success Managers to have a sufficiently detailed level of business awareness. Yet relatively few CSMs ever receive any training or even any formal information about how businesses work. And additionally, relatively free CSMs come to the role already with this knowledge. In this course, we will be examining the connection between customer success managers and business awareness. The reasons why businesses exist in the first place, how businesses create value for their owners, and who else businesses create value for, and how expenditure and profits are calculated. We'll then take a look at how businesses work in terms of how they are organized, what they do, what resources they need, and what relationship they have with other entities. After this, we will discuss the principles of business management, including the things that influence change within a business, and how business strategy is formulated. The business fundamentals course will take you approximately one hour to complete, and comprises 11 separate short videos contained within two sections. Section one is titled How Businesses Generate Value. And section two is called Fundamentals of Business Management. You can watch the videos in any order you wish, but we think it makes most sense to start with video one, and watch them in the order we've created them in. As later videos will sometimes build upon theories and concepts previously explained in earlier ones. This course can be taken on its own, or as the second of a series of seven courses that build upon each other to cover the entirety of customer success management best practice in greater detail. We hope you enjoy this course. And if so, please do look out for the other courses in this series. (uplifting music)