From the course: Interview Tips for Sales Professionals

Overview of Sales Development Representative role

From the course: Interview Tips for Sales Professionals

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Overview of Sales Development Representative role

(upbeat music) - A Sales Development Representative or SDR, you have mighty important job within that sales organization. You're the one that moves the leads through the pipeline and hands the most promising, or warmest ones, off to the company's account execs, so that they can seal the deal. You might be qualifying leads that come in through marketing campaigns, trade shows, or inbound inquiries. You'll also most likely be doing some cold calling or cold emailing. As an SDR, you're basically the one that researches, and listens to the problems of your potential clients, asks probing questions to learn more, and then presents them with some great ideas on how your company's solution can help them tackle their challenges. A great SDR will consistently demonstrate strengths in these three key areas. Number one, a natural curiosity and strong sleuthing skills. This job involves a lot of digging and strategizing. Can you determine from that company's website, their market data, word of mouth, or LinkedIn profiles who your most promising clients might be? Can you read between the lines, see patterns, form hypothesis, about what's going on, and then think through how your solution might help support them. Next a great SDR will have a teacher's mindset. They're someone who is influential, but not overly sales-y. They're magnetic and they're trustworthy, and they're very likely someone who people stop and pay attention to, because they're genuinely interested in solving problems. And finally, a successful SDR will have incredible organizational and prioritization skills. By thinking through how they'll spend each hour, each day, each week, and then by focusing first on the most promising leads or clients, they're able to consistently push high quality leads through the pipeline and make the most out of every day. Assuming you have these capabilities, come ready to your next interview, prepared to highlight these key strengths and articulate right out of the gates, how amazing you'll be in this next role.

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