From the course: Creating a Product-Centric Organization
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Organizational structure
From the course: Creating a Product-Centric Organization
Organizational structure
- One of the biggest challenges for a new company is deciding how to properly structure their organization. For many companies, they know that product is important and needs to be a distinctive vision but how does that fit into an org chart? There's a new structure that's the best fit for most modern software companies but before I get into that, let's take a look at traditional org charts. In the past, companies have typically broken their organization into functional divisions that work within themselves. That could be sales, marketing, support and so on. As organizations began to embrace product roles like product managers and product designers, these roles were often placed within either the marketing or engineering divisions of their org chart and this is where the problems start. If product managers or product designers work within different divisions, goals can get muddled. It sounds obvious but here's what happens. A product designer is assigned to the marketing team and the…
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