- Explain the steps required to advance an organization to the top of the thought-leadership maturity curve.
- Recall the approach used to distill an organization’s point of view.
- Examine the roles that values and principles play in a thought-leading organization.
- Recognize how to overcome people’s resistance to new ideas or differing perspectives.
- Determine how to build out a deep bench of thought leadership expertise across an organization.
- Identify crucial steps in building a thought leadership support team.
- List three ways to build a change initiative across an organization.
- Explore how resonance, relevance, and reach can be measured.
Skill Level Advanced
- Relationships, especially business relationships are built on trust. Thought leading organizations have an opportunity to build trust with their stakeholders in a way that others do not. They build trust with their employees when they take action on societal issues. They build trust with their communities when they take a stand in a community forum. They build trust with their customers or clients when they advocate for a change that makes their lives better. They build trust in their industry when they share their expertise and show the way forward to a more positive future. Thought leading organizations can be described as those both for-profit and not-for-profit that use their voice and their clout, their brand, and their philanthropy, their community relationships, and their market power to take a stand on the issues of the day, political, social, technical, or economic that impact their employees, customers, communities, and the world. My name is Denise Brosseau and I'm an executive coach, consultant, and the author of "Ready to be a Thought Leader." Early in my career, I became a thought leader myself in the world of women's entrepreneurship. Since then, I've helped hundreds of individuals and organizations accelerate their journey from leader to thought leader. This course will give you and your organization the tools to get started on your own thought leadership journey. I'll show you how to develop a recognizable point of view, how to nurture and incentivize thought leadership skills and behaviors throughout your organization, and how to form an engaged ecosystem to carry your ideas forward to affect change in your industry, community, or in society as a whole. The measure of success and thought leadership is either you change the way that people think about the world or you change the way in which people actually act in the world. So join me to learn more.