From the course: Becoming a Product Manager: A Complete Guide

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Optional: Make the calculation for startups

Optional: Make the calculation for startups

From the course: Becoming a Product Manager: A Complete Guide

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Optional: Make the calculation for startups

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- Hey guys welcome back to the course, let's talk a little bit about startups or pre-product situations and how this process defers for calculating your minimum criteria for success. Now when you're running the show with an existing product, an existing user base, and potentially existing revenue, you're going to be one, more concerned with certain metrics, and two, less sensitive to certain types of risks and certain types of costs. PMs at a big company generally care about metrics that are just not of concern to entrepreneurs or people who are trying to figure out whether their product should exist in the first place. Average minutes consumed is not very important if you have zero customers and you're only getting one percent of your people to even sign up for your service. Two different worlds. Specifically in the case of a startup, you're looking for what we call validation metrics. Is my product a good idea?…

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