From the course: Becoming a Product Manager: A Complete Guide
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Optional: How do big companies think about MVP experiments?
From the course: Becoming a Product Manager: A Complete Guide
Optional: How do big companies think about MVP experiments?
- Hey guys. Welcome back to the course. Now, I know after watching the lectures on all the different techniques you can use to MVP your feature or product, you might have been repeatedly asking the question to yourself, "Can I do any of these in a big, well-known organization? "What about our brand?" Well, it's a great question, and so in this lecture, we're going to talk about the answer. So, how do big organizations run MVP tests? Well, remember how we talked about the relationship between risk and the size of your company? Well, if you fell asleep, let me just recap it for you. This is the gist. The gist is, larger organizations have the resources to weather failed products. It doesn't mean that they want their products to fail necessarily, but if they do, it's not the end of the world. So, big organizations generally have a different risk-to-reward calculus when it comes to launching new products or new features.…
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Contents
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What is an MVP?6m 37s
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How do product managers think about MVPs?6m 46s
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Seven steps to running an MVP experiment4m 11s
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Identify your assumptions7m 17s
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Follow along: Identify the assumption for Zirx6m 51s
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Find the riskiest assumption of them all5m 52s
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Make decisions: The risk/difficulty square5m 57s
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What is a hypothesis?3m 41s
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Put together a hypothesis7m 56s
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Follow along: Identify Zirx's hypothesis4m 14s
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What's a minimum criterion for success?8m 24s
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Create a formula for your MCS8m 18s
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Optional: Make the calculation for startups3m 18s
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MVP techniques: Emails, shadows, 404, and coming soon8m 39s
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More MVP techniques: Explainer, fake landing page, and pitch experiments7m 29s
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Even more MVP techniques: Concierge, piecemeal, and Wizard of Oz6m 33s
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Email based MVPs3m 27s
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Shadow buttons2m 31s
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404 and coming soon MVPs3m 42s
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Explainer videos5m 22s
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Piecemeal MVPs4m 35s
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Concierge service MVPs4m 20s
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Optional: How do big companies think about MVP experiments?5m 4s
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Evaluating results and learning from them4m 40s
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