From the course: Ideation for Leaders
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Optimizing processes for ideation
- My client Rafael had a problem. As head of a creative agency, he felt good about his team. They were doing their job, but he had hoped that they would bring new ideas to work. It wasn't happening. I can tell you after meeting Rafael's team, he does hire great people, but when it comes to getting your talent to bring their best ideas to work, hope is not a winning strategy. Four key processes must formally address ideation. Hiring, recruiting, review, and promotion. Now you may consider hiring and recruiting processes the same. They're related, but not the same. We'll get to that. I asked Rafael if he considered ideation in his hiring and recruiting processes. He said when interviewing candidates, he always probed and listened for good ideas, fair enough. Then I interviewed members of his team, and it was clear that almost all of them had ideas. Many good ideas. Some had been turned into side-hustles. Some were…
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