From the course: Writing Emails People Want to Read
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Opens, clicks, and unsubscribes
From the course: Writing Emails People Want to Read
Opens, clicks, and unsubscribes
- Someone unsubscribed. Oh no. Is that a sign you're doing something wrong? Actually, it's probably a sign you're doing something right. I want to talk to you about your open rate, your click through rate and your unsubscribes, and why they matter more or less than you might think. First of all, your open rate. Everybody gets all riled up about their open rates, but guess what? It's not a reliable number. See, okay, this gets a little techie for a sec, but the way the internet service providers determine whether or not your email got opened is whether or not a little one pixel image that's embedded in your email gets downloaded or not. That's what lets them know that the email got opened is when that image fires off and downloads, even though it's only one pixel and you can't see it. But here's the problem, a lot of people are opening their emails at work where they have images disabled. A lot of people are opening…
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