From the course: Selling Into Industries: Government
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Open market
- The Open Market is another means of selling into the government market. If you've decided not to enter the market via Schedules, Open Market is likely an avenue for you. Open Market, or OM, refers to items for sale which are not available for purchase from a government contract vehicle. Including, FSS, BPA, GWAC, et cetera. When items are considered as incidental, they can be procured in the Open Market. What this really means to you is this. If your company decides not to sell through a contracting vehicle like GSA, there's still opportunity to place your product or service on the market. This especially allows something that is important to the government to be purchased out of a contract. For example, you may have a cybersecurity software product that is consequential to a particular mandate of the government and is not on a Federal Supply Schedule, like GSA. The agency can purchase from the Open Market if it's publicized, competitive and provides fair and reasonable pricing. As…
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