From the course: Defining and Segmenting Competition
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Nutrition bar market case study
From the course: Defining and Segmenting Competition
Nutrition bar market case study
- No better example, that I can think of, than the highly competitive nutrition bar market to actually figure out a little bit about how this whole market segmentation thing works. So you're going to be able to apply this to your business, but right now, let's take a look at the nutritional bar market. First of all, it's highly competitive, right? So your market may also be highly competitive, and so you need to be thinking about how things naturally break up. So I have two techniques for you. One is, first of all the industry actually allows you to break these things up. There's usually every industry or even sub-industry has a market segment definition already. The second technique that I use, than just relying on industry definition, is actually breaking it up myself, or breaking it up like a consumer would break it up. How would I break it up if I was a consumer? How would I look at this market differently? So those…
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