Buyers just don't say yes. The sales process can be a long one as you plan, prepare, present, answer questions, handle objections, and close sales. No one said it would be easy, and there are times when it is very difficult and often frustrating. However, it's your job to always be learning new techniques and skills to bring in the business.
- We've watched movies with actors in sales roles make bold statements like, ABC, always be closing. We've listened to some sales trainers make demonstrative, in your face claims about the need to be aggressive and close the business and not take no for an answer. All of this has helped create a stereotype of the sales person whose only goal is getting a sale and not worrying about their integrity. This is not how closing sales works in the real world. You need to follow your sales process. Be diligent with your planning and preparation.
And develop a relationship with your buyer that is built on trust and with an objective of solving their needs. Each of us has our own style, which is why there is no exact roadmap to closing business, and why developing a closing strategy that works for you, is the approach you need to take. Spend time to learn tips and techniques from other sales professionals. Ask for feedback from your manager. And never accept that your training is complete. But most importantly, listen to your buyer.
Believe in your product or service, and watch for signals when they're ready to buy. That's when you know it's time to ask for the business and close the sale. I want to thank you for taking this course with me and I wish you nothing but great success and closed sales throughout your career.