From the course: The Persuasion Code, Part 1: The Neuroscience of Sales
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Next steps
From the course: The Persuasion Code, Part 1: The Neuroscience of Sales
Next steps
- As we study new language, the language of the primal brain may feel a bit overwhelming at first. But notice how much we've covered in this course. And the more you practice these language with the two brains, the steps of pain-claim-gain, the more fluent you will become. If you want to learn more, you can perform all the exercises in this lecture. Visit our website @salesbrain.com Visit our library of online lectures @salesbrainU.com and even apply to become a certified coach in this model. You can also purchase our book The Persuasion Code, which covers the fourth and final step of our model pain-claim-gain, and state four deliver to the primal brain. So now it's time to continue your education in the science of the brain, the primal brain. And with that you will close more sales. You will become a master of persuader.
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