From the course: Consulting Foundations: Building Your Brand
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Next steps
- So what's next? Now is the most important part, taking action. It's time to get going. Define your positioning, establish your key messages to claim your turf. Then turn on the loudspeakers so everyone knows how great you are. And if you're not happy with the results your brand is delivering, remember, it's your brand, and you evolve it or even scrap an old brand that is no longer useful, and replace it with something that works with your current goals. As you make progress, be sure to keep learning. Check out some of the great resources that are available. There are dozens of books on branding, consulting, and marketing that can inspire and educate you further. A few of my favorites, Purple Cow by Seth Godin and Stand Out by my friend Dorie Clark. Dorie also has several excellent LinkedIn courses. Other great LinkedIn courses include Creating your Personal Brand and Learning Personal Branding. There are more gig workers and freelancers out there than ever. If you wanna be fully…
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