From the course: Selling Into Industries: Government
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- As we wrap up this course, I want to reiterate that there are a multitude of opportunities to sell your product or service to the federal, state, and local governments. They are the largest buyers in the world. It's advantageous to spend the time to understand the various buying processes, which include procurement, such as GSA, open market, prime and subcontracting, and others discussed in the course. Comprehending how governments purchase from vendors ensures that your product is presented properly, which will help them move into consideration, and ultimately sales. Keep in mind, a strong value proposition, appropriate contracting vehicle selection, and alignment with fiscal budgets will set you up for success.
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