From the course: The Science of Sales
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- Understanding the science of sales is a game changer for many sales professionals. For most, it challenges the way they've been trained to sell. It gives a neuroscientific rationale behind why we take action. Connection and trust are biological responses to external stimuli, such as the way a sales person communicates with their customer. I recognize how much content we just covered and how challenging it may be for you to process it in one course. I encourage you to go back through this course multiple times in order to really get your mind around these concepts, pun intended. In addition to this course, here are a few additional resources that you might find useful. For books, Thinking Fast and Slow by Daniel Kahneman, To Sell Is Human: The Surprising Truth About Moving Others by Daniel Pink, Blink: the Power of Thinking Without Thinking by Malcolm Gladwell, Story-Based Selling by yours truly, Jeff Bloomfield. Brainjuicer.com, this is a really neat website that has a lot of great…
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