From the course: Creating Your Personal Brand
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Networking your personal brand
From the course: Creating Your Personal Brand
Networking your personal brand
- When you think about networking, where are some of the places you imagine you can network? I believe you can network anywhere at company meetings, sitting on an airplane, at a business event or even in the elevator of your own office building. When I teach networking, I call it intentional networking because I want the emphasis to be on designing a networking strategy for you that meets your personal brand goals. One of the first things that I like to emphasize is that oftentimes when we think about networking, we look to connect with people we call decision makers. These are the people who can transact with us, hire us, offer us that promotion. And of course they're important to our strategy, but there's other types of people that we want in our network who are going to add value to our strategy. The second category are what I call information sources. These are people who may or may not be decision makers, but they know…
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