From the course: Advanced Business Development: Communication and Negotiation
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Negotiate with purpose
From the course: Advanced Business Development: Communication and Negotiation
Negotiate with purpose
- You think you have a deal, but just before it's time to sign, the customer wants to negotiate, don't panic. First off, you need to recognize that for some customers negotiating is a standard part of their process. They'll ask you to cut the price just to see if you'll do it, but you don't have to agree. That said, negotiating can be an important part of sales. The way you do it sets the tone for your future relationship with the client. It's an old saying in business that a good negotiation is where both sides walk away unhappy. Well, the person who said that was probably a very unhappy lawyer. And quite honestly, they weren't interested in building long-term partnerships. We wanna teach you a different way where instead of losing, you aim for a true win-win negotiation where both parties feel respected and valuable. And to do that means wading in to what we call, the sea of uncertainty. You see, typical negotiations go back and forth, you give a little, the other person gives a…
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