From the course: Social Media Marketing Trends
Unlock this course with a free trial
Join today to access over 22,600 courses taught by industry experts.
Navigating change and uncertainty
From the course: Social Media Marketing Trends
Navigating change and uncertainty
(bright upbeat music) - [Instructor] A social media marketer's job isn't going to get easier. Sometimes it feels like there's an algorithm change, new social network or an important social issue to thoughtfully address on behalf of your company every month not to mention the shifting consumer attitudes and behaviors to account for as a result of the coronavirus pandemics lasting impact. Managing your organization's communications on social media in any capacity can be stressful as you're expected to move quickly and purposefully on a constant basis. How do you avoid burnout appropriately account for the change and uncertainty of today's world and still fulfill your responsibilities working in social media? For starters, you've got to address your own wellbeing first and foremost, as the level of change and uncertainty you're supposed to handle can be personally overwhelming. To do so, make sure to take meaningful…
Contents
-
-
-
-
-
-
-
-
(Locked)
Encouraging healthier social media usage3m 27s
-
(Locked)
Addressing systemic racism3m 54s
-
(Locked)
Counteracting misinformation on social media3m 26s
-
(Locked)
Navigating change and uncertainty3m 38s
-
(Locked)
Connecting with LGBTQ+ customers year-round4m 7s
-
(Locked)
Portraying women in ads accurately5m 38s
-
(Locked)
Gen Z impacts the industry4m 28s
-
(Locked)
Adapting to generational preferences3m 44s
-
(Locked)
Improving the accessibility of marketing4m 15s
-
(Locked)
Prioritizing future job skills in social media3m 47s
-
(Locked)
Build a positive platform with community moderation4m 40s
-
(Locked)
Video dubbing and audio captioning support accessibility4m 6s
-
(Locked)
Strategizing in a fragmented social media landscape4m 50s
-
(Locked)
Engaging Generation Alpha across social media6m 45s
-
(Locked)
-
-
-