From the course: Artificial Intelligence for Marketing
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Navigate corporate culture
From the course: Artificial Intelligence for Marketing
Navigate corporate culture
- Years ago, I worked for a company whose management made such weird decisions that about once a week, somebody on the staff would turn to the next person, roll their eyes and say, "Logic that defies imagination." It was a frustrating place to work. Every organization has its own style, manner, culture, political traps, but you can survive and even thrive in bringing artificial intelligence into your marketing efforts. In any environment with a few key insights. Start by assessing where your company sits on the marketing data literacy spectrum. At one end and are the data deniers to our old school mad men types with giant egos who know that they're smarter than any data nerd. If your organization is at this end of the spectrum, just get out. Really find another place to work if you're interested in machine learning. But what if the firm is data aware, but not yet data literate? Then they will likely be receptive to lunch and learns carefully crafted webinars case studies of how other…
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