From the course: Artificial Intelligence for Marketing
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Natural language processing
From the course: Artificial Intelligence for Marketing
Natural language processing
- Computers are getting really good at their ability to recognize speech. No, wait, I didn't say rec a nice beach. That's where Natural Language Processing is one of the pillars of artificial intelligence. And you can take advantage of it once you get a feel for what it is and how it can be used for marketing. Natural Language Processing includes speech recognition, understanding that this (clapping) is just noise, and that these words are speech. And then transferring that speech to text so you can dictate texts or searches in your phone, and text comprehension, the art of figuring out what your words mean. And finally sentiment analysis, the art of figuring out how you feel. Then there's the problem of slang. If a teenager says that movie was sick, it's a winner. But if my 92 year old father says that, the movie had too much violence in it. So where is Natural Language Processing useful in marketing? It can capture what your customers say when they talk to you. You can capture every…
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