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Narrowing your audience

Narrowing your audience: Writing Case Studies
Narrowing your audience: Writing Case Studies

Case studies lead the reader in "gradus ad Parnassum"—steps to success. But the definition of "success", and which steps are worth highlighting, will differ depending on the audience. In this video, learn how to determine who, exactly, will read your case study, and learn about ways to appeal to different audiences.

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Skill Level Beginner
37m 56s
Duration
15,502
Views
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Skills covered in this course
Business Business Skills Marketing Writing

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