Whether you’re starting a new company, leading an army to battle, or trying to keep a family vacation on track, good storytelling comes in handy. Nancy Duarte studies and teaches effective storytelling in business contexts and she has observed that the principles really don’t vary from context to context. In fact, they’re so consistent that she and her partner have outlined a five-part “venturescape” to help you tell the story of any journey you’re on in a way that will get buy-in and follow-through from every member of your team.
(uplifting music) … - We came up with a really simple model in this next book. … It's basically a story structure … that overlays on top of any journey, … we call it a Venture Scape. … And as a leader, … when you're actually driving people into the future, … you need to walk 'em through the five stages … of the Venture Scape. … So it has a beginning, a middle, and an end structure, … just like a great story. … So at the beginning, … it takes two stages. … You have to dream, … you have to cast, hey, this is where we're going. … And then the people, your travelers need to leap. … So the first two stages are dream, leap. … The middle stages is the messy middle. … This is the part of the story … where it gets kind of ugly. … Every story gets a little ugly … and the protagonist has a hard time, … and they endure and they're changed. … Well, this ugly middle is the fight and climb phase. … This is where, … if you're trying to lead really incredibly large change, … there's incredible amount of skirmishes, …
Note: Some videos assume a group of learners is available for team activities and discussions. Please use what’s useful and feel free to adapt the lessons to your particular circumstances.
This course includes videos from:
Alan Alda, Emmy-winning actor, writer, and director
Nancy Duarte, communication expert
Jeffrey Wright, Tony-winning actor from Angels in America
Chris Voss, lead negotiator for the Federal Bureau of Investigation
Colonel Chris Hadfield, Canadian astronaut
Note: This course was produced by Big Think. We are pleased to host this content in our library.