From the course: Mastering Conversations in Retail Sales
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Motivating yourself
From the course: Mastering Conversations in Retail Sales
Motivating yourself
- One of the most important conversations you'll ever have as a retail sales associate isn't with a customer, it's with yourself. Studies show that how sales people think about their purpose can significantly influence their job performance. Now one study had participants start reading stories each day before their shift started. Now about half of them read stories about how much their job was going to help prepare them for their future careers, but the second half read stories about how much their jobs were helping the customer in some way. The first group didn't show any change in sales during the study, but sales for the second group doubled. It turns out people aren't as selfish as you might think. We're far more motivated by the thought of being able to help other people than ourselves. And that's why sales coaches will often tell you to not think of yourself as a sales person, think of yourself as the assistant buyer. That your job isn't to sell things, it's to help the customer…
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