More than credentials

(upbeat rock music) - Hey, you got one of these? So what? In years gone by it was pretty easy. If you have a degree, you get a job. My how things have changed. That logic is crumbling. One reason is because today there's an explosion of different credentials. We got degrees. We got non-degree programs. Seminars and well, all kinds of micro-credentials. In fact, today it's hilarious, some people have so many titles and initials after their name, well, we don't know what to think. So, what's a hiring manager to do? Well, I'll tell you. It's about getting focused on real competence not just credentials. First, resist hard and fast rules. For example, a candidate must have a college degree. Now look, I know that college can be wonderful, very useful, but it's no longer seen as essential. A lot of companies believe this. I'm talking about Google, Starbucks, Apple, the list of companies keeps getting longer and longer. In fact, there's a study by Penguin Random House, suggesting that having…