From the course: Becoming a Product Manager: A Complete Guide

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Monitor competitors

Monitor competitors

From the course: Becoming a Product Manager: A Complete Guide

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Monitor competitors

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- Hey guys, welcome back to the course. So, in the previous lectures in this section, we covered how to find competitors, gather information on them, figure out if they're direct or indirect, and then, compare them. Now, those are all crucial skills for gathering the information you need to make judgments on your competitors. However, competitors are always going to be there, if not forever, at least for a while. And like, you competitors will change. Competition is an ever changing landscape. And as a good product manager, which is what you want to be, right? You want to keep tabs on your competition so that as soon as they make a change, you can redirect or adjust. Now, remember, the five dimensions that we judge our competitors on. We have the product team, how good are they or how bad are they? We have design, is it pretty? We have brand, how important is their brand? Is there a positive asset for them? Is…

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